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This is exactly the same as what happen with Google. In the beginning there were no advertisers because the search engine had no reputation. And how did she achieve this reputation? It focus on its user , ensuring that they would find the best search results. Even today, people still trust it has the best answers.
In other words, no different from other channels, what generates this authority for the search engine is the trust of its audience. Your impartiality. If a Pitcairn Email List magazine starts selling articles (and not just ads) to companies, will you continue to trust its content? Of course not? It's the same thing with our friend Google. a vicious circle: Google delivers the best answers; user trusts Google; search engine gains reputation; advertiser values this reputation; Google sells ads.
So, the biggest search engine in the world can never stop offering organic search. And above all, you can never let advertisers interfere with your impartiality – which is what maintains Google's authority among those who use the search tool. Debunking the myths Even though everything we cover here makes perfect sense, it is still possible to hear some myths when we talk about the relationship between SEO and advertising on Google.
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