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resources, then feature it in relevant publications to get inbound links and overall exposure. But you can also use this strategy to improve your internal networking. Digital PR campaigns often link to landing pages like this: site health landing page Consider how you can use your campaign landing pages to convey a level of authority to other related pages within your site. The body text of landing pages could, for example, contain basic navigational or contextual links to improve SEO and user experience.
See how the example above links to Middle East Mobile Number List Semrush's Site Audit tool . SEO internal link to site health landing page The page receiving the link provides details to users who access the campaign landing page. And if that page receives inbound links, it will pass that authority through internal links. A win-win situation. For more tips, watch our video on advanced internal linking techniques: Youtube video thumbnail Audit of existing internal links on your site Unless it's a brand new website, your site probably already benefits from some degree of internal networking.

As this will help both Google and searchers navigate your site more easily. What's more, you will be able to mobilize more authority pages once you have them listed. Running an internal link audit will help you build this strategy. To get started, open Semrush's Site Audit tool or a similar tool. Site Audit In the Thematic Reports section, you will find your Internal Links score. Click “View Details” to get the full report. Internal Links Score This report provides five types of information you need to conduct an audit of your current mesh structure.
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