Master the art of storytelling

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Or of a CTA button . The audience will be automatically divided between the two versions and, in the end, the one that generates better results remains. 4. Apply price anchoring Our brain has great difficulty thinking about price based on the isolated value of a product, that is, what it really does for us. Instead, it is easier to take prices for similar products as a basis and see if the offer in question is expensive or cheap. In this way, the price of a cell phone is considered high or low more because of the price of competitors that offer the same functions and configuration, than because of the benefits it will bring to the owner. The most famous


example comes from fairs and markets, with the famous “2 for 1” and “5 for 3”. Perhaps Bolivia Mobile Number List the consumer does not need 3 products, but considers an “economy”, since if he buys the 3 separately, he would pay more. 5. Offer value before placing an order As the manual of good inbound marketing practices dictates , it is necessary to try to help before trying to sell. What does that mean? Instead of pushing your product or service to anyone who shows the slightest interest, be ready to help. ADVERTISEMENT This can be done by clarifying doubts, offering practical advice on how to act and giving suggestions as to what product would work best for the person. Do this even if it is not the most advantageous for you or the product in question is not even part of your catalog. If you do, people will have confidence in your brand, and the





principle of reciprocity will come into action. The customer will be more likely to reciprocate the help by purchasing from you. 6. The art of telling stories in a captivating way makes a big difference when it comes to winning over clients. Everyone likes to be entertained with quality content, and that creates a closer relationship between your company and the public. In addition, well-produced content is more persuasive and has a powerful effect on generating conversions, whether it is when subscribing to a simple newsletter or purchasing the solution that your business offers. 7. Repeat ideas and concepts strategically “Repetition is the mother of