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It's not about aggressive selling, convincing people to buy, but rather about building a solid relationship with the user, thanks to the sharing of valuable content and information, ultimately creating real sales opportunities. What Social Selling is not It comes naturally to understand what Social Selling is not. Having said this premise, we can deduce that this is not an outbound sale , typical of analogue marketing strategies, when the potential buyer was still less autonomous and more dependent on the seller's words. Today people want to be independent and autonomous buyers, aware of the purchase they are about to make . They no longer evaluate only the price, but rather the quality and advantages of the product, with careful and thoughtful reflection. Therefore it is important not to "stress" the user with continuous promotional sales messages. It is also better to avoid sending friend requests to all those who represent the potential client, leaving it up to them to contact us, according to their wishes.
Download Inside's guide and discover the main social media marketing statistics! The photo editing servies advantages of Social Selling for companies the advantages of social selling Taking advantage of these Digital Marketing tools is really useful for a company . In fact, the first important and main advantage is precisely that the latter will be able to understand the potential of social media, which can be read from a sales point of view as an archive of data and information about the real needs of users, in a reasoned way, taking into account account of fashions and social changes.
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Thanks to social media, the company can better understand what its customers want, what they say about its products, have a clear understanding of all market movements and acquire new profiles . Furthermore, staying on social media strategically allows the company to overcome the gap between itself and the customer, coming into contact directly with the latter and providing all the information they need, a fundamental aspect that will give trust, pushing them to buy and become loyal . In summary, using Social Selling allows the company to be noticed as the effective solution to a problem.
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