A perfect example of this is how Matt Damon's

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Club, a brand which exploded onto the men's personalgrooming scene with messaging that was innovative and funny. This is one oftheir Facebook ads that uses its trademark humor to promote its razors bytapping into the issue of personal hygiene. Dollar Shave Club Facebook adDollar Shave Club Facebook ad  Use Influencers & Other Partners Someof the most innovative social advertising we’re seeing today tends to combinetwo or three elements: a celebrity or influencer, a genuine cause, and aproduct.


This combination of elements taps into an issue that people care aboutby Find Your Mobile Number List leveraging the power of a relevant influencer or brand make sure theinfluencer or partner is relevant, otherwise your ad could fall flat. A greatexample is GymShark's Gymshark campaign where they challenged people to changetheir lives by forming positive habits. To kick off the campaign, the brand partneredwith some fitness influencers and created a video series called Stories of thewhere people talked about their journey. The campaign resulted in more thanmillion video views and over k posts under the hashtag.  video thumbnailJoin for FREE to access this video .



One area where influencers and partnershipscan work well is the non-profit sector. By getting backing for a particularsocial issue or cause, the charity can benefit by raising awareness and drivinginterest which can result in increased revenue from fundraising or volunteerrecruitment. company water.orgpartnered with Stella Artois as their spokesperson for the organization’s cleanwater campaign to connect the brand and the cause in a memorable way. This is asort of triple-whammy where audiences get in an effort to also promote thecompany’s focus on providing clean drinking water to underprivilegedcommunities. Water.org Water.org  Connect With Your Followers Social mediaplatforms offer plenty of built-in tools to understand the types of posts thatdrive the most engagement. This should give you insight into the popularity ofyour content across channels.