Conduct keyword research and create a list of keywords

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You can also align your content calendar with upcoming campaigns and product releases. Pro Tip: Remember that in addition to keyword analysis, it's important to involve experts on the topic you want to cover in content planning to ensure you're moving in the right direction. As a digital marketer in the professional services industry, I need to use keyword planning tools to generate content ideas. — Moshiur Rahman, head of digital marketing and analytics for Canadian law firm Miller Thomson LLP Moshiur Rahman , head of digital marketing and analytics for Canadian law firm Miller Thomson LLP However, it is equally important to rely on the subject matter expert's knowledge to deepen or broaden each topic.

— Moshiur Rahman, head of digital marketing Azerbaijan WhatsApp Number and analytics for Canadian law firm Miller Thomson LLP Your task: With your team, define the content topics you want to focus on. You will soon transform them into specific titles and formats.  divided into thematic clusters. Add other ideas. Not all of your calendar content ideas will come from keyword research. Most likely, the current calendar contains a combination of content ideas based on your conversations with sales (e.g. webinar ideas), keyword research (e.g. blog posts), on industry trends (e.g. ebooks), etc.




Step 5: Choose formats that suit your audience Now that you've reached this point, you should think about how your content calendar can help you plan which formats you want to use. This could include blog articles, social media posts, and videos, depending on the type of content your audience likes to consume the most. Have a central place to collect all ideas. I leave the notes, ideas, related industry articles, and data in one place. Then I come back to it when I'm getting ready to put together the content calendar. — Ching Chieh Li, marketing specialist for Useme, based in Poland A flexible content calendar template .