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Real digital marketing is based primarily on things such as monitoring user activities and other analytical data such as traffic sources and conversions. Data should be obtained on an ongoing basis and in as large a quantity as possible. Constant changes in internet algorithms force companies to stay up to date. Efficient analytics allows you to optimize individual stages of the sales funnel and make necessary changes on your website, store or company newsletter. Get to know the most important GA reports and learn how to improve the results of your online business . GA conversions instead of GA targets Conversion is one of the favorite concepts used by performance marketing specialists and others.
To put it simply, we can say that a conversion is any user action that is beneficial from the point of view of your brand . This may be, for example, clicking on an ad and going to the website , subscribing to a newsletter or purchasing a given Algeria WhatsApp Number product or service. Until now, in Google Analytics Universal this was referred to as goals, but in GA the company abandoned this concept in favor of conversions. Photo . GA panel. Source: analyticsmania. Analyzing conversions in GA allows you to learn about purchasing motivations and the pattern of user activity on your website or e-commerce. If you want to learn all the features of Google Analytics ,

You can find a detailed description of the capabilities of this powerful analytical tool in one of our articles. To properly obtain and analyze such data, you must create appropriate events in the Google Analytics panel or define the most important user interactions and then mark them as conversions in the tool. Traffic sources in GA Analyzing where a user comes from to your website or online store is one of the most important issues when it comes to GA, reports .
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