To see the result in percentage

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Free ebook by leaving your email and learn how to use the tool like an expert! How to calculate the ROI of Content Marketing? Now, let's get to the most mathematical part of the post. The ROI calculation is based on the following formula: ROI = (return – cost of investment) / cost of investment So, let's assume that adding all the costs, your total investment in content marketing was US$40 thousand for 1 year. In that period, the strategy was responsible for 120 sales with an average income of US$500.00. Therefore, your investment cost would be:  Returning to the general ROI formula, the calculation would be done.

like this . , just multiply  that value by 100. In the case of our example, the ROI Chinese Australia Phone Number List would be 50% . Then, for every dollar invested in this example content marketing strategy, 50 cents returned in the form of income, which would be a great result. ADVERTISEMENT In this example, we evaluate the ROI of a campaign that aims to increase sales. If it were a different goal, like lead generation, the formula would follow the same . What would change would be the investment calculation. Thus, instead of multiplying the number of sales by average revenue, the number of leads would be.





multiplied by average revenue per leads. What is the ROI of content marketing compared to traditional marketing? The duality between the return on investment of content marketing and traditional marketing is interesting based on the results obtained. It is not difficult to find articles and research that argue that the ROI of content marketing is greater. It's not even that complicated to reach that conclusion. Let's see the reasons: Difference in costs.