Let’s brand with NFT Marketing Minting Part 1 Meaning and Reason

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Brands with IP (Intelligence Property) issue NFTs. This is to target the MZ generation. In this article, we look at their NFT marketing strategy, which aims to increase IP value and brand value by naturally storytelling 'worldview' with NFT. What is NFT marketing?NFT is not difficult. Start from the concept. NFT (Non Fungible Token) is an abbreviation for ‘non-fungible token’. It's very difficult, right? If you have no experience with minting (the act of trading NFTs for the first time), it is true that it is difficult to immediately understand this ambiguous concept. To explain it simply, you can think of an NFT as a digital work with a unique name. Sound sources (songs) can also be issued (minting) as NFTs, and pictures can also be issued as NFTs. Even music videos are possible. In fact, singer 'Seven' issued the music video for his song 'Mona Lisa' as an NFT .

It is ‘unique’ because it has its own name (blockchain address). In the blockchain world, addresses can never be duplicated. ⓒ Pawel Czerwinski on Unsplash Let's assume there are multiple identical pictures. In the blockchain world, one is original and the rest are necessarily fake. Having  Special Data  original value as an NFT means that it has a unique blockchain address that cannot be duplicated. In case of fakes, this address does not exist. In the digital world, all images and sound sources float freely, so it is easy to understand that it is a concept that was created to determine authenticity and value. ⓒ Metakongz on Opensea.io This is the beginning and greatest success story of Korea’s NFT market. How do you market with NFT? NFTs are mainly challenged by brands with unique intellectual property (IP). For example, this applies to cases where the company has its own characters. In the case of the brand ' oh lolly day', a total of 10,000 'Happier Town' PFP (Profile Pictures, non-moving 2D NFTs) featuring their character 'Ugly'.




In fact, the profile is posted on Twitter. (Can be used as a photo) was published. When it comes to unique IP, celebrities cannot be left out. Because they have the right to their own portraits. Singer 'Sunmi' issued 10,000 'Sunmiya Club' PFPs of her drawing with her own features, currently based on the Klayton network on Opensea (NFT secondary exchange). It ranks first in trading volume among NFTs. ⓒ HappierTown PFPs on Opensea.io ⓒ SunmiyaClub PFPs on Opensea.io Reasons for NFT marketing First of all, NFTs are not minted by just anyone. This is because you must understand the ecology of ‘blockchain’, have the will to invest, and have their own community culture and many unfamiliar terms to learn. Entering the NFT market itself is not easy. However, for people who have worked hard and already started, it is a different story. In other words, although it is not yet a popular culture, it can be understood as a culture with maniac characteristics. NFT gives brands a young, forward-thinking image In the NFT market, MZ is a VIP customer.