Osman, who has been successfully running the

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Brand for many years and the goals he set for the brand in the coming years were truly extraordinary. When I was offered the opportunity to take over marketing at SAVICKI, I did not hesitate for a moment and joined the company with great enthusiasm. Currently, we are in a fantastic place and we are introducing many unique solutions to the market, not only on a Polish but also European scale, and this is just the beginning... Which area of ​​digital marketing is closest to you and why? I look at the brand as a whole and for me each of its elements is important and should be taken care of and consistent. What metrics do you consider most important when assessing the effectiveness of marketing and e-commerce activities?


Marketing indicators are of great importance for the profitability of a business and translate into its proper functioning. However, marketing is a very broad concept and it depends on what activities we are talking about. When we look at the Middle East Mobile Number List brand image and PR, it is worth monitoring the number of mentions of the company, the number of publications and reach. When thinking about SoMe, it is worth controlling the number of followers, their engagement and reach. Moving on to e-mail marketing, we should pay attention to the open or click rate , conversion rate or cost and revenue from the acquired lead. The key is to set a goal that we want to achieve,





on this basis we set KPIs and they allow us to determine whether the goal has been achieved and at what level. What approach to personalizing the offer and communication do you use at SAVICKI? SAVICKI as a brand has an extraordinary approach to the customer. We do not focus on full online sales, it is extremely important for us that our consultant appears on the purchasing path so that he can advise the customer so that he or she feels fully taken care of. So personalization is a priority for us, and as a brand we create a coherent ecosystem between online and offline, so that these experiences are the same both in our showrooms and in the online store. Read also: AI in banking – interview with Nest Bank .