Conversion rate and which generate

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New on Frankwatching 3 actions for optimal synergy between your store & webshop 11:00 am How do you win the trust of your B2B target group online? 08:00 Future-proof employee experience: who, what, where & with what? Wed This is how you solve the screaming shortage of employees [7 golden tips] Wed 10 recurring language pitfalls explained once and for all Wed Whether you use SEO or Google Ads, a potential visitor uses keywords in both channels.

By using both channels and cleverly combining the keyword data, you have more insight into the behavior of visitors. Therefore, use the data from your advertising campaigns for organic optimizations and vice versa. An integrated approach to these channels photo editor ensures better online findability and a lower CPC. In addition, it has a positive influence on the number of visitors and brand awareness.



Organic optimizations with Google Ads data With Google Ads data you have more insight into the performance of search terms than with the organic data. This way you can see which keywords have an above-average the most revenue. Use this data to determine at keyword level where the highest sales potential is. Google Ads contains a handy predefined report where organic data and paid data can be easily compared.