The first step is to ensure that the data

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Conversion configuration A conversion in GA is the achievement of a business goal that was set by the owner of the website or application. This may be performing a specific action, such as making a purchase, subscribing to a newsletter, filling out a contact form, etc. Conversion is a key event that allows you to measure the effectiveness of marketing campaigns and activities on a website or mobile application. In GA , conversions are easy to set and track.

So you can understand exactly which user actions are leading to your business goals and moible number data which marketing channels are most effective. To set a given event as a conversion, go to the Event tab in the Configuration panel and move the slider from gray to blue. Once you set up your conversions in GA , you will be able to monitor their results and use this information to optimize your website and marketing activities . Google Analytics Audit To conduct effective analytics,  you have is accurate and reliable. Therefore, the GA Audit is an important process for every organization that uses it to collect data and analyze user behavior on the website.



It helps ensure that the data collected is accurate and comprehensive, and that data analysis is used to make the right business decisions. The purpose of the audit is to check whether the implementation of GA on the website is correct and consistent with business goals, whether the collected data is accurate and comprehensive, and whether data analysis is used to make the right business decisions.