Meta's Advantage campaigns
The processing of data and the analysis of behaviors and interests manage to transfer the advertisements only to those people truly interested in products or services with the characteristics of the one we advertise. Optimization and scaling of results The content that users will receive is dynamic and will be fully adapted to their behaviors. By modifying advertisements based on changes in the actions of the potential client and their needs and, ultimately, the continuous optimization of the campaigns.It is easier to scale them and maintain and improve the results in a sustained manner. Increased interaction When a campaign reaches an audience that is truly interested in what is advertised, it is common for them to show a disposition that makes Indonesia Phone Number them react actively, increasing queries and the possibility of sharing it with those around them. In this way, much deeper connections are established with users.
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Attracting new customers and retaining existing ones impact both those who do not know the brand, but have demonstrated a behavioral tendency that can make them interested in it, and those who have already purchased the product or service. In the latter case, machine learning allows campaigns to evolve with them, accompanying them in the natural and gradual modification of their tastes and needs. Brand loyalty therefore increases significantly.
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